Identity, Branding, and Marketing Development

Your logo is your company! It is the outward expression of your philosophy, your mission, and your product or service. The first step to any good marketing strategy is to build a strong, unforgettable identity with a professionally designed brand that will leave a strong impression on your potential customers. Ideation Design Group is committed to helping you develop an identity consistent with your mission, goals, and marketing strategy. The result of careful planning and preparation cannot be underestimated when it comes to your brand.

Professional Image, Low Production Costs

Many designers fail to think about how a logo will be implemented in the real world regarding the production of products associated with the many forms of visual communication. While a design may look nice on paper, it may be astronomically expensive or completely impossible to produce or manufacture.

With over 13 years of experience in marketing, design, and production, lead designer McKenzie Spoor will skillfully craft your identity in a way that not only gives you that professional image you are looking for but also remains sensitive to the production cost associated with implementing your identity in the real world. All designs are finished production ready for a wide range of creative, signage, and promotional products.

Designing Around The Big Picture

Identity development is more than just a logo; it is complete competitive marketing development and encompasses nearly ever aspect of your overall marketing plan. One must consider how they are to use that identity in an increasingly competitive marketplace in order to maintain a current customer base while at the same time intriguing potential new customers. Setting objectives prior to developing your brand is important in giving your company a purpose and the discipline to achieve your goals.

Prior to drafting identity ideas we will sit down with you to discuss your marketing ideas and help develop your overall plan and goals. It has never been more important to get your identity right and we will show you how. Contact us today to schedule your free consultation!